Social media platforms must now verify advertiser identities and block unlicensed financial services.

New mandates require platforms such as Meta and TikTok to implement identity verification for advertisers and prohibit the promotion of unlicensed financial services. This move brings digital advertising regulations into alignment with restrictions already applicable to physical advertising spaces.

Why it mattersLawyers advising digital marketing clients or financial institutions must ensure compliance with these new verification and licensing mandates to avoid platform bans or regulatory action.